Dillon Freeland

Owner/Operator

Hi, I’m Dillon — the owner and driving force behind Heartwood Custom Flooring. I’ve worked in the hardwood flooring industry for 15 years, and in 2018 I launched my first company, Freeland Hardwood Floors, in Denver, Colorado. Colorado quickly became a second home to me, and I loved spending my free time exploring its incredible open spaces. In 2021, I made the decision to return to Wisconsin to be closer to family. Not long after, I met my wife, and life has been pretty wonderful ever since.

Back in Wisconsin, I spent two years as an assistant manager for the state’s largest flooring distributor. During that time, I gained a deep understanding of the southeast Wisconsin market and saw a clear opportunity to build a business focused on craftsmanship, communication, and a level of detail that truly sets projects apart. That vision became Heartwood Custom Flooring in 2024. Since then, we’ve been proudly serving the greater Milwaukee area and leaving homeowners with floors they love.

Today, I live in Wauwatosa, WI with my wife, Madeleine, our son, Arthur, and our cat, Fig. When I’m not working, you’ll usually find me spending time with my family, hunting for morel mushrooms in the spring, playing board games with friends, or traveling whenever the chance comes up.